Comments on: The Death of the Audiophile http://baasnotes.com/blog/2009/10/28/the-death-of-the-audiophile/ The Site of Northern California Audiophiles and Music Lovers Mon, 06 Feb 2012 01:06:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob Olhsson http://baasnotes.com/blog/2009/10/28/the-death-of-the-audiophile/comment-page-1/#comment-111 Bob Olhsson Sun, 25 Apr 2010 18:26:43 +0000 http://baasnotes.com/blog/2009/10/28/the-death-of-the-audiophile/#comment-111 This shouldn't be a surprise when you consider how uncommon great sounding live music has become. This shouldn’t be a surprise when you consider how uncommon great sounding live music has become.

]]> By: cookie-m http://baasnotes.com/blog/2009/10/28/the-death-of-the-audiophile/comment-page-1/#comment-90 cookie-m Wed, 28 Oct 2009 20:15:45 +0000 http://baasnotes.com/blog/2009/10/28/the-death-of-the-audiophile/#comment-90 Interesting stats, although, I believe this isn't the trend... for one, the audiophile should be broadened to include "women". I'll wager that if you add the women's growth interest, that would be increasing.. at least, I've noticed it. Add to that, women now compromise more than 50% of electronic purchases (albeit small items) when it comes to audio. Another factor is broadening the term 'audiophile' to include the people listening on computers with headphones. While it's probably true that the equipment isn't being purchased in the same numbers, I've noticed a rapid increased interest in our 96kHz files internationally. Something is brewing. Also, lack of marketing (especially to women) is probably a factor. I've mentioned to many companies that if they viewed the woman purchaser the way the automobile industry did in the early 90's, they would probably increase sales. With more men out of work because of the recession, this is probably more true than ever. I hate to break up the boy's club, as much fun as it is for me to be one of the few women to enjoy all the company, but really, if we're talking sales, LET'S MARKET TO THE WOMEN!!!! Interesting stats, although, I believe this isn’t the trend…

for one, the audiophile should be broadened to include “women”. I’ll wager that if you add the women’s growth interest, that would be increasing.. at least, I’ve noticed it. Add to that, women now compromise more than 50% of electronic purchases (albeit small items) when it comes to audio. Another factor is broadening the term ‘audiophile’ to include the people listening on computers with headphones.

While it’s probably true that the equipment isn’t being purchased in the same numbers, I’ve noticed a rapid increased interest in our 96kHz files internationally. Something is brewing.

Also, lack of marketing (especially to women) is probably a factor. I’ve mentioned to many companies that if they viewed the woman purchaser the way the automobile industry did in the early 90′s, they would probably increase sales. With more men out of work because of the recession, this is probably more true than ever.

I hate to break up the boy’s club, as much fun as it is for me to be one of the few women to enjoy all the company, but really, if we’re talking sales, LET’S MARKET TO THE WOMEN!!!!

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